Services McRae Associates Inc. offers consulting services to the contract interior furnishings industry. Consulting opportunities include: - Product development, design and color services for the contract floor covering, textile, and interior finish markets; including yarn system development, tufted and woven construction, integrated and applied pattern, and colorline design. - Trend forecasting and analysis to connect marketing and product development to the marketplace. Directional information may be communicated in the form of written reports, presentations, color and design boards and input to current product line. - Customized market research aligned with your company’s sales and product development goals. Research may include broad-based surveys, end-use specific focus groups and one on one interviews. - Merchandising support for website, brochure/catalog and other promotional material, including concept development, product layout and styling for photography and graphics. - Development of educational materials and programs, including courses for continuing education credits. Will deliver presentations, act as course instructor and/or train designated educator. - Research and writing of editorial content for design and trade publications. - Objective, expert opinion provided for the selection of soft floor covering materials, including comparative performance, sustainability attributes and design fit.